Zooey Deschanel embraced 1960s styling on Sunday while attending the Los Angeles premiere of her latest film, “Harold and the Purple Crayon.”
Zooey Deschanel at the “Harold and the Purple Crayon” premiere on July 21 in Los Angeles.
Gilbert Flores for Variety
The actress selected a damask print Anna Sui shift, which she paired with purple tights and patent leather Ferragamo Varina flats. Deschanel accessorized with pink drop earrings and a satin top handle Roger Vivier purse featuring a jeweled buckle. Her look was emblematic of the 1960s Mod subculture, which highlighted psychedelic patterns and vibrant hues.
The “New Girl” star wore her brunette tresses in a low ponytail with full fringe, while her makeup consisted of rosy blush and a pink lip.
Earlier this month, Deschanel was named Vera Bradley’s brand ambassador. The actress appeared in a series of photographs promoting the label’s fall 2024 line.
Zooey Deschanel at the “Harold and the Purple Crayon” premiere on July 21 in Los Angeles.
Gilbert Flores for Variety
“She’ll be front and center in all our campaign marketing for the rest of the year,” Jacqueline Ardrey, president and chief executive officer of Vera Bradley, told WWD.
Vera Bradley was founded by 42 years ago by friends Barbara Bradley Baekgaard and Patricia R. Miller, who sought out to create fashionable travel bags and luggage. Today, the company specializes in handbags, backpacks, blankets and gifts.
Starring Zachary Levi, “Harold and the Purple Crayon” premieres in theaters Aug. 2. The film is based on Crockett Johnson’s bestselling children’s book of the same name.
Zooey Deschanel at the “Harold and the Purple Crayon” premiere on July 21 in Los Angeles.
Gilbert Flores for Variety
