National Wave Day banner | Wave Petunias, and PanAmerican Seed
In 2025, Wave Petunias from PanAmerican Seed will kick off the gardening season with its first official consumer national holiday. From now on, May 3rd will be known as National Wave Day. The Wave Team has several events scheduled and additional plans for public relations outreach to continue consumer awareness for the brand, spread happiness through Wave Petunias and Wave Pansies, and ultimately increase sales for garden centers.
To help growers and retailers take full advantage of this consumer blitz and rise in exposure, PanAmerican Seed has produced a ready-to-download Wave Promo Kit webpage filled with supportive marketing resources that stores can use to draw in shoppers and build excitement leading up to National Wave Day.
Visit www.panamseed.com/wavebrand to get started with downloadables, including:
- Videos – To play in-store and educate employees on the full Wave assortment.
- Social Media – Posts and graphics to add to channels and increase engagement.
- Logos & P.O.P. – From bench cards to posters and cart banners, to dress up Wave displays with ease.
- Fun Activities – Place coloring pages for kids and National Wave Day invites at cash registers.
Additionally, a revised “Add Your Business” tool will help independent garden centers help shoppers find their stores by adding their location information. Wave fans can then search by zip/postal code through the Wave Gardening “Where to Buy” webpage to find a store nearest them selling Wave Petunias and Wave Pansies.
“There are so many ways to participate in all the excitement in 2025,” says Sarah Makiejus, Global Marketing Manager for PanAmerican Seed and Wave Brand Manager. “We can’t wait to get started in the new year and see the media buzz explode around Wave Petunias and Wave Pansies. It’s the icing on the cake to our 30th Anniversary year and into the future.”
To further promote National Wave Day, regional potting party events with social media tastemakers are in the works; a national Newswire release will ensure the holiday has exposure in consumer press; sponsorships are confirmed for The Philadelphia Flower Show (March 1-9) with botanical artist Tu Bloom; and a soon-to-be-announced additional artistic collaboration will raise further awareness of the Wave brand.
Visit www.panamseed.com/wavebrand to explore all the marketing tools in the Wave Promo Kit to help plan local and more personal events featuring the Wave brand.
For the best availability of Wave Petunia colors and mixes, PanAmerican Seed is encouraging greenhouses to contact their preferred supplier for seeds and plugs. For more ordering information, please visit www.panamseed.com.
