MILAN — Thai actress Freen Sarocha has been appointed the house’s first female brand ambassador from Thailand.
“It is my greatest honor to take part in turning the next page of Maison Valentino’s history, where artistry and heritage enter a new contemporary era under the visionary creative director Alessandro Michele,” Sarocha said in a statement issued by the fashion house on Friday.
Sarocha, who attended “Pavillon des Folies,” the first fashion show by Michele for Valentino in Paris in September, rose to fame for her role in the 2022 Thai romantic television show “GAP: The Series,” a performance for which she garnered local and international acclaim.
In 2024, Sarocha also starred in films “Uranus 2324” and “The Loyal Pin,” following which she attended the 2024 Cannes Film Festival.
Freen Sarocha at the Valentino “Pavillon des Folies” fashion show.
Courtesy of Valentino
Most recently, she appeared in the 2024 horror-comedy film “Rider.” In 2025, Freen is set to star in the highly anticipated TV series “Cranium.”
“The house looks forward to collaborating with her in upcoming events, celebrating her talent and unique style,” Valentino said in a statement.
In December, artist Jeff Satur was appointed the house’s brand ambassador — the brand’s first hailing from Thailand. Satur and Sarocha join South Korean singer, actress and model Lim Yoona, who has also recently been appointed a brand ambassador for Valentino. Yoona rose to fame as a member of the K-pop girl group Girls’ Generation, which debuted in 2007.
Jeff Satur
Courtesy of Valentino
