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Get ready to secure a serious beauty haul — Amazon Prime Day is back. The fall sales event, also known as Prime Big Deal Days, starts today, October 8, and last only 48 hours through October 9. We’ve rounded up the absolute best Amazon beauty product deals you don’t want to miss.
Amazon Prime Day only comes around twice a year in July and October, so this season’s sale will likely be your last chance to snag discounts on viral TikTok beauty products and restock on vanity essentials like makeup remover wipes, makeup brush sets, or travel makeup bags. It’s also a great time to take advantage of Black Friday-level price drops on prestige hair tools like the Dyson Airwrap and Shark Flexstyle, or stock your cold-weather skin care routine with editor-loved moisturizers for dry, sensitive skin, face exfoliators, and hydrating serums.
WWD Shop editors have been sifting through hundreds of Amazon Prime Day beauty deals and selected the best markdowns across makeup, skin care, hair care, and more you can shop now. Make sure that your Amazon Prime membership is active so you can enjoy all the Prime Day fashion deals and beauty savings, plus perks Prime Big Deal Days has to offer. If you are not a Prime member, you can sign up for a free 30-day free trial that’ll carry you through the event and grant you access to all the limited-time sales.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Top October Prime Day Beauty Deals 2024
CosRx Snail Mucin 96% Power Repairing Essence
#1 Amazon Bestseller in Facial Serums
Amazon’s Choice
Editor testing and review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After two weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead.” — WWD Shop Senior Beauty & Lifestyle Commerce Editor Claire Sullivan
Price upon publish date of this article: $12.99
Laneige Lip Sleeping Mask
10K+ bought in past month
Editor testing and review notes: “I love Laneige’s Lip Sleeping Mask! I’ve tried others, and honestly, none compare to this one. A little goes a long way, and the super moisturizing formula has quickly turned my lips from dry and cracked to soft and moist. Plus, I love waking up the next morning and still feeling the product on my lips.” — WWD Director of Commerce Adam Mansuroglu
Price upon publish: $16.80
BS-Mall Premium 18-Piece Brush Set
#1 Amazon Bestseller in Makeup Brush Sets & Kits
Amazon’s Choice
20K+ bought in past month
What testers say: “The brushes are super soft and I love that there is a large variety of them for different uses. I haven’t had any bristles fall out while using them and they feel great on the face. They blend super well, too. Very good, especially for the price.”
Price upon publish date of this article: $8.49
Solawave 4-in-1 Skinware Wand
50+ bought in past month
What testers say: “This little gadget is great. I use it at night after applying my products while watching tv. There is a self timer so every 3 min it shuts off briefly so you can switch locations on your face. Very light weight, and the charge lasts a long time. The heat and vibration are quite mild but a nice touch.”
Price upon publish: $101
Kitsch Satin Heatless Curling Set
#1 Bestseller in Hair Rollers
Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinely healthy shine.” — WWD Shop Commerce Writer and Producer Olivia Cigliano
Price upon publish date of this article: $15.98
Tirtir Mask Fit Red Cushion Foundation
#2 Amazon Bestseller in Foundation Makeup
4K+ bought in past month
Editor testing and review notes: “Tirtir’s foundation was an unexpected hit for me, a gal who usually wears $60 foundation. The compact has everything you need for on-the-go application, including a powder puff and built-in mirror, but it’s the formula itself that blew us away. It has a skin-mimicking, demi-matte finish that you can build up for full coverage or blend out for a more translucent, barely-there effect.” — Sullivan
Price upon publish date of this article: $15
Grace & Stella Under Eye Masks
#1 Bestseller in Eye Wrinkle Pads & Patches
What testers say: :Amazing product. I travel often and have tired eyes. 20 minutes with these lil babies and my eyes feel so much better. Very cool feeling, not sticky, and no residue. Do yourself a favor, buy some asap.”
Price upon publish date of this article: $15.99
Wavytalk Pro Thermal Brush
#6 Bestseller in Hot-Air Hair Brushes
5K+ bought in past month
Editor testing and review notes: “The Wavytalk Thermal Brush sold me. It actually fills a gap in my hair styling tools rotation, where it can create an instant blowout on air-dried hair (my preferred method of hair drying) or quickly reshape my curtain bangs. And, with a simple twist of the wrist, it can even make a full head of voluminous ringlets that last all day. I can tell this will be a secret weapon for travel when I’ll need just one, simple tool to refresh my strands.” — Cigliano
Price upon publish date of this article: $39.97
Clinique Dramatically Different Moisturizing Lotion+
Amazon’s Choice
5K+ bought in past month
Editor testing and review notes: “I’ve been using this moisturizer for over a decade and it still face holds up today. It’s a fragrance-free formula that’s great for hydrating sensitive skin and wears beautifully under any makeup I apply on top. I love how silky the formula feels on my skin and that the airtight container keeps every precious bit fresh until I use it up.” — Sullivan
Price upon publish date of this article: $32.90
Maskiss 24k Gold Under Eye Patches
Amazon’s Choice
20K+ bought in past month
What testers say: “These are so convenient to buy off of Amazon great price for the size and quantity. I love these so much for the mornings or for spa days. I just pop them in the fridge for quick grabs of cool, refreshing, depuffing eye mask. They adhere very well to the face most eye mask slip a lot but these stay very intact.”
Price upon publish date of this article: $12.74
L’Oréal Paris Voluminous Panorama Volumizing and Lengthening Mascara
Amazon’s Choice
6K+ bought in past month
Editor testing and review notes: “The L’Oréal Paris Voluminous Panorama Mascara wand successfully combed product from root to tip, resulting in a pretty wispy effect that effectively transformed my eyes without appearing overly dramatic or overdone. I found it easy to flare the outer corners of my lash line for a flattering cat-eye effect and noticed zero flakes or smudges after a long day at the office and a post-work fitness class. The formula also effortlessly melted away with just a simple face wash.” — Cigliano
Price upon publish date of this article: $12.20
Dyson Airwrap Multi-Styler
2K+ bought in the last month
Editor testing and review notes: “I can confidently say that the Dyson Airwrap delivers on its promise of less heat damage. Since I switched from a traditional dryer to the Dyson Airwrap, my hair has grown longer than ever — breakage is officially a thing of the past. But that lack of heat does come with a caveat; those who want to take their hair from curly and frizzy to sleek and smooth will likely need to touch up with a hair straightener or curling iron for a shiny finish. For a healthier head of hair, that’s a compromise I’m willing to make.” — Sullivan
Price upon publish: $499.99
Heeta Hair Scalp Massager 2 Pack
Amazon’s Choice
4K+ bought in past month
Editor testing and review notes: “This top-selling scalp massager is a shower routine game-changer. I love how well it lathers shampoo into my scalp — and the massage feels so good after a long day. Plus, I don’t have to worry about ruining my manicure.” — Sullivan
Price upon publish date of this article: $6.29
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer
30K+ bought in past month
Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.” — Cigliano
Price upon publish date of this article: $13.48
L’Oréal Paris Makeup True Match Lumi Glotion
#1 Amazon Bestseller in Face Highlighters & Luminizers
Amazon’s Choice
20K+ bought in past month
Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.” — Sullivan
Price upon publish date of this article: $13.98
Eos Shea Better Body Lotion
#1 Bestseller in Body Lotions
Amazon’s Choice
100K+ bought in past month
Editor testing and review notes: “I have generally tough skin, but for some reason, the skin on my legs is especially sensitive. This body lotion caused zero irritation. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.” — Cigliano
Price upon publish date of this article: $8.69
Hero Cosmetics Mighty Patch The Original Pimple Patch
#1 Amazon Bestseller in Pore Cleansing Strips
60K+ bought in past month
Editor testing and review notes: “Mighty Patch Original patches have duct tape-caliber sticking power. I have dry skin, so I’m always layering on face serums and moisturizers before bed — these stickers stay put, even on top of those skin care products. They’re peerless for purging whiteheads.” — Sullivan
Price upon publish date of this article: $14.85
Ouai Fine Shampoo + Conditioner Set
#14 Amazon Bestseller in Shampoo & Conditioner Sets
6K+ bought in past month
Editor testing and review notes: “This dynamic duo simply pumps up the volume and hydrates my hair without making it look greasy by midday. It’s an incredible value for what it delivers. If you have fine hair and have yet to see what all the Ouai buzz is about, start with this set.” — Cigliano
Price upon publish date of this article: $50.99
EltaMD UV Daily Broad Spectrum Sunscreen
#7 Bestseller in Facial Sunscreens
20K+ bought in past month
Editor testing and review notes: “This is a daily staple in my skin care routine and I never leave the house without slathering it all over my face, neck and tops of my hands.” — Sullivan
Price upon publish date of this article: $29.64
Samnyte Hair Wax Stick
#1 Bestseller in Hair Styling Waxes
100K+ bought in past month
Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.” — Sullivan
Price upon publish date of this article: $7.58
Maybelline Lifter Gloss
#4 Bestseller in Lip Gloss
3K+ bought in past month
Editor testing and review notes: “Maybelline’s Lifter Gloss in shade Moon (shown) is my favorite lip product right now. It’s a nude pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.” — Sullivan
Price upon publish date of this article: $8.98
Biodance Bio-Collagen Real Deep Mask
Amazon’s Choice
100K+ bought in past month
Editor testing and review notes: “Hello hydration! I always thought all sheet masks basically work the same, that is, until I tried Biodance’s. It leaves my skin supple and soft, and even makes it look plumper. When I use this mask before bed, I wake up with the most beautiful glowing skin.” — Cigliano
Price upon publish date of this article: $12.90
Bio-Oil Skincare Body Oil
#1 Amazon Bestseller in Body Oils
30K+ bought in past month
Editor testing and review notes: “After I had surgery last year, I was worried that nothing would ever help my bright pink, inch-long scars. Morning and night, I took two or three shakes into my hands, applied the lightweight oil directly onto my scars. With consistent application and a dose of patience, I saw the scar coloring fade slowly but surely. This affordable product surprised me at nearly every turn, and if you have the patience to stick it out and keep going even when you don’t see any change, you may be surprised, too.” — WWD Shop Contributor Kaitlin Clark
Price upon publish date of this article: $11.12
Dyson Supersonic Hair Dryer
2K+ bought in past month
Editor testing and review notes: “If you struggle with styling your own hair or if your hair is super curly or ultra-thick, the Dyson hair dryer will hands down change your life. It’ll shave several minutes off of your usual blow-dry time and you won’t have to fight your hair to get it styled the way you want. Plus, if you’d love to rock your natural texture or curly hair but have never seemed to quite master your strategy, Dyson’s diffuser will keep your curls intact and reduce frizz and flyaways in a major way.” — Sullivan
Price upon publish date of this article: $329.99
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser
#2 Amazon Bestseller in Facial Cleansing Washes
Amazon’s Choice
60K+ bought in past month
What testers say: “I needed a GOOD oil-free cleanser for middle-aged skin. I found it. Several dermatologists have mentioned this brand to me, and Amazon had the best price on this cleanser. Worth every penny. It leaves my skin feeling CLEAN, NO residue, foams beautifully and rinses easily. No irritation whatsoever. I find it very gentle with only the lightest scent if any. It does not strip my skin. I love everything about it and now that I’ve found it, I will be ordering again.”
Price upon publish date of this article: $14.24
Neutrogena Hydro Boost Facial Cleansing Towelettes with Hyaluronic Acid
#5 Amazon Bestseller in Facial Cleansing Cloths & Towelettes
20K+ bought in past month
Editor testing and review notes: “These are my gold standard makeup remover wipes. They’re gentle on the skin, remove every last trace of product, and leave me skin exceptionally hydrated — I can get away without following up with a layer of face moisturizer. They’re always in my travel bag when I need a quick refresh.” — Cigliano
Price upon publish date of this article: $8.89
Innisfree Green Tea Caffeine Bright-Eye Serum
Amazon’s Choice
1K+ bought in past month
What testers say: “Easy to apply, great applicator and is effective! Love the feeling when it goes on and soothes the under eye for a all day moisture.”
Price upon publish date of this article: $15.40
Starface Hydro-Stars Pimple Patches
9K+ bought in past month
What testers say: “This box is the cutest and most travel-friendly. It works. I use it overnight over a zit and it helps to remove all my pimples by the next morning. I love it.”
Price upon publish date of this article: $10.39
Physicians Formula Murumuru Butter Bronzer
#2 Amazon Bestseller in Face Bronzers
Amazon’s Choice
6K+ bought in past month
Editor testing and review notes: “This bronzer gives such a natural halo glow to the face. Like the name suggests, it’s a buttery-smooth powder and has a super fine shimmer. It’s a true bronzing finishing powder that adds a warm, sun-kissed effect to the face, rather than definition like a matte bronzer would. This product has a tropical, sunscreen-like scent too, so keep that in mind if you’re sensitive to makeup with fragrance.” — Cigliano
Price upon publish date of this article: $11.19
Hot Tools 1-inch Curling Iron
#2 Amazon Bestseller in Hair Curling Irons
Amazon’s Choice
8K+ bought in past month
Editor testing review notes: “I have long, medium-thick hair with lots of layers and curtain bags, and it’s been a long search to find a curling iron that reliably holds a curl — without having to goop up my hair with product. This iron creates the smoothest ribbon curls that hold their shape all day without hairspray, and allows me to style my whole mane in mere minutes. I love that I can use it as a wand, too, for a more tousled effect. Out of all the curling irons on the market, this is my holy grail.” — Cigliano
Price upon publish date of this article: $24.99
Embryolisse Lait-Crème Concentré
#9 Amazon Bestseller in Face Moisturizers
10K+ bought in past month
Editor testing and review notes: “If you haven’t tried this face cream yet, you simply must. I picked it up in Paris a year ago before realizing I could order it stateside, and I haven’t been without it since. It works as a makeup primer, day cream, and night cream — and not in a jack of all trades, master of none kind of way. This face cream provides intense hydration and always leaves my skin soft to the touch.” — Sullivan
Price upon publish date of this article: $26.10
Infiniti Pro by Conair Hair Dryer with Diffuser
Amazon’s Choice
100+ bought in past month
What testers say: “I actually used the orange version of this hair dryer at my parents’ house and immediately went to buy it on Amazon. It has POWER, it dries my thick hair within 10-15 minutes instead of a dreaded 30+ with my previous hair dryer. It gets super hot, even on the cool setting it’s still warm which is nice. It’s sleek and I love the color.”
Price upon publish date of this article $57.96
Cosrx Acne Pimple Patch Absorbing Hydrocolloid Original 3 Size Patches
10K+ bought in past month
What testers say: “Our house is never without a pouch of Cosrx patches! They work very well, exactly as described, and my spouse and I like that they don’t leave adhesive residue behind nor does the adhesive irritate even my sensitive skin. We have found that we can stretch a pouch by slicing the larger patches in half for use on smaller blemishes.”
Price upon publish date of this article: $11.95
Tymo Hair Straightener Brush
#2 Amazon Bestseller in Hot-Air Hair Brushes
20K+ bought in past month
What testers say: “I have curly and frizzy hair. I just glide the Tymo through my hair and it straightens with a blow dry look. I have a lot of hair and it took 10 to 12 minutes to do all of my hair. It lasts 5-6 days easily if you dont get your hair wet.”
Price upon publish date of this article: $50
TruSkin Hyaluronic Acid Serum
Amazon’s Choice
1K+ bought in past month
What testers say: “I use this twice a day and it is the best moisturizer. Also, it helps make up go on smoothly and is not sticky like lots of other products.”
Price upon publish: $26.99
Got2b Glued Brows and Edges Gel
Amazon’s Choice
7K+ bought in past month
What testers say: “It’s a good edging brush if you have soft or coarse hair. I like the minimal amount of styling gel used. It also smells really good for me as well. Easy to apply and keep in a small bag for convenience.”
Price upon publish date of this article: $5.94
Viviscal Hair Growth Supplements
#2 Amazon Bestseller in Hair Regrowth Treatments
40K+ bought in past month
What testers say: “My dermatologist recommended these vitamins because they are low in Biotin. Biotin makes me break out like crazy. These vitamins don’t! I’ve been taking them for almost six months now to help with hair thinning and I am covered in new baby hairs throughout my head. The only downside is hair will grow EVERYWHERE. even if you’ve had laser hair removal.”
Price upon publish date of this article: $28.49
Shark FlexStyle Air Styling & Drying System
5K+ bought in past month
Editor testing and review notes: “Similar multi-stylers that promise to not cause heat damage tend to leave my hair a little puffier than traditional dryers, with frizz creeping up throughout the day. The FlexStyle, on the other hand, has just the right amount of heat to seemingly smooth the cuticles of my hair, resulting in a frizz-free finish that doesn’t require a touch up with a travel flat iron. This is a major bonus for those with coarse, thick hair.” — Sullivan
Price upon publish: $249.99
Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush
Amazon’s Choice
10K+ bought in the past month
Editor testing and review notes: “Sonicare is the best electric toothbrush I’ve tried. I love that it shuts off after two minutes of brushing and my pearly whites have never felt so clean. It’s also so easy to recharge and doesn’t take much time. This high-tech toothbrush is an investment but its well worth it in the long run. I’m never going back to anything else.” — Cigliano
Price upon publish date of this article: $59.95
Youth To The People Superfood Facial Cleanser
7K+ bought in past month
Editor testing and review notes: “I’m not too picky about facial cleansers, but this one has always stood out from the rest. It has a very subtle fragrance and lathers so smoothly. My face feels exceptionally clean, brightened, and hydrated after I wash it off, and it even holds its own against a full-face of makeup — waterproof mascara included.” — Cigliano
Price upon publish date of this article: $29.25
Touchland Glow Mist + Gentle Mist + White Mist Case Mist Hydrating Hand Sanitizer Spray Bundle
# Amazon Bestseller in
Amazon’s Choice
1K+ bought in past month
What testers say: “I ordered this hand sanitizer for an international trip I am packing for. It’s very nice! It will fit into my pocket easily and smells really good. I will use it at the airport, on the plane, and on the ship as well as on our excursions. It’s convenient and easy to use.”
Price upon publish date of this article: $26.20
Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum
1K+ bought in past month
Editor testing and review notes: “Few chemical exfoliators feel hydrating to your skin; most of them leave you on the dry side,” Mansuroglu explains. “This serum, on the other hand, is immensely moisturizing. It’s a one-and-done step that banishes dullness.” — Mansuroglu
Price upon publish date of this article: $34.40
Ezbasics Facial Steamer Ionic Face Steamer
200+ bought in past month
What testers say: “It’s easy to operate and gives a salon worthy steam to clean your pores and follow this with an ice facial rinse your favorite moisturizer and your skin feels amazing!”
Price upon publish date of this article: $34.99
Baebody Advanced Snail Mucin Under Eye Masks, 6 Pairs
Amazon’s Choice
100+ bought in past month
What testers say: “I recently tried these patches, and I’m already impressed with the results after just a few uses. The patches are easy to apply and stay in place comfortably without slipping, which makes them convenient to use while going about my routine. Right after the first use, I noticed a cooling sensation that felt incredibly soothing. My under-eye area looked visibly less puffy, and the hydration was impressive—leaving my skin feeling soft and refreshed. The serum absorbs well, and I could see a slight improvement in the dark circles.”
Price upon publish date of this article: $7.95
Auraglow Teeth Whitening Kit
Amazon’s Choice
1K+ bought in past month
What testers say: “I wish I would have taken before and after pics to share. Years of consuming beverages & foods known for staining teeth, combined with other negative influencers like aging, use of medications, smoking, I figured it was time to revisit a whitening regimen. I’ve used home recipes, professional whitening systems, & done by the DDS, & this is by far the very best result I’ve ever seen. After the first use my teeth were 3x whiter. After 3 days, 30 mins each, I was 5x whiter.”
Price upon publish: $32.00
Grace & Stella Award-Winning Foot Peeling Mask
3K+ bought in past month
What testers say: “These masks are super easy to use and very effective! My feet started peeling about 4 days in and peeled for a few days, so make sure you plan accordingly. My feet were soft and only the very worst areas required a little extra attention.”
Price upon publish date of this article: $7.19
Infiniti Pro by Conair Hot Air Styling Brush Set
700+ bought in past month
What testers say: “It gives my hair the lift that it needs and gives it a sleek curved style that looks neat and shiny. My daughter’s thick, wavy hair is prone to getting fuzzy. She likes the way the smaller spin brush smooths the waves and gives her a neater style than blowing it out using another regular boar bristle brush does. It also takes much less time to style our hair. The dryer works best after I use a regular blow dryer first and then switch to the spin brush when my hair is still slightly damp and not yet dry to the touch. It is also better to try not to rush through styling the and by not putting too much hair around the barrel but taking a smaller amount of hair at a time.”
Price upon publish date of this article: $61.99
Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
#1 Amazon Bestseller in Facial Peels
20K+ bought in past month
What testers say: “I have only used this product three times and I have already noticed a difference. My face feels so much softer and smoother. Typically, I have an oily t-zone, dry skin on my cheeks, and blackheads on my nose. The blackheads have not completely disappeared, but they have started to improve. It works almost as a deep clean even after I use my makeup remover and face wash beforehand. Worth a try for sure and I hope it continues to make a difference.”
Price upon publish date of this article: $13.80
Native Deodorant, Lilac & White Tea Scent
Amazon’s Choice
4K+ bought in past month
What testers say: “I really like Native deodorant. It goes on easily, doesn’t irritate my skin, has decent ingredients, and does a good job deodorizing. It lasts pretty long in my opinion, as someone who struggles with “stress sweating”. This scent is delicious as well!”
Price upon publish date of this article: $12.97
L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner Set
10K+ bought in past month
What testers say: “I read that shampoos with sulfates will make your hair fall out and I was getting handfuls of hair in my brush and drain when showering. I looked at Amazon and found this product with rosemary which is supposed to help thinning hair. I started using it July 14. Since then I no longer have hair in my drain or my brush!! I can tell my hair is filling in. I have very fine thin hair but it is improving so much. I am amazed!! I definitely recommend these sulfate free products!!”
Price upon publish date of this article: $12
Mario Badescu Drying Lotion
Amazon’s Choice
9K+ bought in past month
Editor testing and review notes: “This little vial is always on my bathroom counter with some clean cotton swabs. Yes, it’s excellent when I’m trying to swat down a pimple that’s already surfaced, but I also notice improvement with cystic acne around my time of the month if I apply it on the problem area nightly. I have dry skin, so sometimes the skin around my pimple will peel the day after application, but it’s easy to slough away with a gentle exfoliator.”
Price upon publish date of this article: $12
Briogeo Don’t Despair, Repair! Deep Conditioning Mask
2K+ bought in past month
What testers say: “I just had a very intensive bleach job done. So far this has been the best hair mask I have ever used to treat the bleach damaged hair. Before this I would do egg mask, other color treated hair mask and oil but by far this has the most dramatic effect. My hair feels soft almost like before I bleached my hair. Definitely worth it.”
Price upon publish: $26.91
Blue Lagoon Resurfacing Volcanic Lava Scrub Face Mask
What testers say: “I LOVE this Blue Lagoon Resurfacing Volcanic Lava Scrub Face Mask! I am picky about exfoliating products because they are either too gentle to be considered exfoliating or are so harsh that they irritate my skin, leaving it red and irritated. This was the perfect balance between the two.”
Price upon publish: $36.00
Clinique Happy Eau de Parfum Spray
Amazon’s Choice
500+ bought in past month
What testers say: “Thank you again, Amazon I found my old-time favorite! The price is right the fragrance is still the same. I like the smaller container. It fits in my purse well. A couple spritzes of Clinique happy last an entire eight hours at first it may be a little harsh, but as the first half hour, it starts to fade to subtle.”
Price upon publish date of this article: $45.50
Beekman 1802 Oh! Mega Milk Facial Oil
100+ bought in past month
What testers say: “Holy Smokes.. this one is the best ever! I decided to try this…[and] first application..this soaked in. My skin drank it in. The texture immediately improved. I’m not joking…my skin is smooth, supple, no angry red patches of scale. HOLY SMOKES! I will never …ever need to buy/try another product! This is literally a MIRACLE IN A BOTTLE.!
Price upon publish date of this article: $37.80
Funtouch Rechargeable Travel Makeup Mirror
Amazon’s Choice
10K+ bought in past month
What testers say: “This is a great mirror for traveling, as it’s smaller than an iPad and folds up to easily pack without worrying about breaking the mirror. It measures about 5” x 7”. It comes with three light settings that are very bright but can be dimmed by holding down the power button.”
Price upon publish date of this article: $15.99
Nature. Lab Perfect Repair Bundle: Shampoo 11.5 oz, Conditioner 11.5 oz & Treatment Masque
What testers say: “In a word, fantastic! The aroma is wonderful; not too strong and doesn’t linger too long. The shampoo lathers well. After rinsing, my hair felt so clean that I was almost a bit concerned. However, after applying the conditioner, the result was perfect; not heavy or weighed down. I have been using this product about four days a week. Because of the strength of the shampoo, I wouldn’t use it without immediately applying a conditioner.”
Price upon publish: $31.50
LilyAna Naturals Retinol Cream
#13 Amazon Bestseller in Face Moisturizers
10K+ bought in past month
What testers say: “The older I get- the drier my skin seems to get. I read about this brand from a blog I follow. So I checked the reviews – and decided to try it. To say that I am blown away would be an understatement! I simply cannot express how pleased I am after literally just three uses. Normally, my skin is so dry that nothing seems to help, but this.THIS! It makes my skin feel great, and it even looks great! It’s not greasy, but it moisturizes. The texture feels like whipped velvet!! It is so luxurious and feels amazing on my skin. My skin feels hydrated and normal. I feel like shouting from the rooftops how amazing this stuff is! The eye cream is just as good and a little goes a very long way. I am sold! This product is superior!”
Price upon publish date of this article: $18
Color Wow Raise The Root Thicken + Lift Spray
Amazon’s Choice
10K+ bought in past month
What testers say: “I have slightly thinning hair on top and work hard to keep the lift and body in my hairstyle. I tried this by spraying it on my damp post-shampooed hair and let it sit for the few minutes it took me to get dressed. I then dried my hair and used my usual small curling iron. My lift and curls stayed all day and into the next day, too. I am impressed. I’m happy with this product and so pleased that I found something to give my hair body that stays.”
Price upon publish date of this article: $16.80
Nooni Korean Lip Oil
4K+ bought in past month
What testers say: “It’s true what they say about Korean skin care products – they often are really superior. This lip oil is no exception. It nowhere near as goopy as other oils, it’s true to color and moisturizes deeply. However, this may be just me, but the product did not stain my lips.”
Price upon publish date of this article: $9.60
Clinique Take The Day Off Cleansing Balm Makeup Remover
500+ bought in past month
What testers say: “I don’t purchase many new skincare items, as I have sensitive skin and asthma and am easily irritated. This product goes on nicely and does a great job on removing makeup and gently washing my face. There is no offensive fragrance. In addition, a little bit goes a long way so I expect it to last a long time. I have other products from Clinique as well. Happy to recommend.”
Price upon publish date of this article: $46.83
Hussell Bali Secret Hair Treatment Serum
9K+ bought in past month
What testers say: “I got these based off a TikTok review. This is hands down one of my most affordable yet BEST hair care products. Use it on freshly washed damp hair in combination with blow dry cream. My hair is more dry and this brings back some moisture to my hair! I love how the amount is perfect and doesn’t weight down my hair!”
Price upon publish: $19.99
What is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days refers to the fall installment of Amazon Prime Day, with the first typically occurring in July. Amazon Prime Big Deal Days 2024 is happening now through October 9. The exciting event is offering an incredible amount of flash deals on beauty goodies, home essentials, seasonal fashion must-haves, tech devices, and practically everything under the sun. Amazon Prime Day only occurs twice per year, so it will not return until next summer. That means that it’s your last chance to snag Black Friday-level discounts on top-rated beauty products you won’t find anywhere else. Blink and you’ll miss it — trust us, you don’t want to skip these deals.
Do I Need To Be a Prime Member To Shop Amazon Prime Big Deal Days?
Yes, you must be an Amazon Prime member to enjoy all the deals and perks Amazon Prime Big Deal Days has to offer. Amazon Prime Day beauty deals are only available to Prime members, on top of the same year-round Prime perks like two-day shipping, free or discounted delivery fees, and free order pickups at local Amazon lockers. If you’ve been considering signing up, now’s the best time to do so if you want to shop the final Prime Day shopping extravaganza of the year. Sign up for a free Amazon Prime trial here — it lasts for 30 days from the day you submit the form, so you’ll be all set to shop on October 8 and 9.
What Types of Beauty Products Are on Sale During Prime Day?
We’re seeing an overwhelming amount of beauty deals on sale right now, from all-time Amazon bestsellers, TikTok-famous standouts, and editor holy grails. You can shop famous TikTok beauty products at steep price drops, like Kitsch’s Satin Heatless Curling Set, Wavytalk’s Thermal Brush, L’Oreal Paris’s Makeup True Match Lumi Glotion, and CosRx’s Snail Mucin 96% Power Repairing Essence. Plus, some of the best brands in beauty are slashing prices, from Clinique must-haves to the iconic Laneige Lip Sleeping Mask, and even pro-quality hair styling tools that are only on sale during Black Friday, like the Dyson Airwrap and Shark Flexstyle.
Today is also a great time to home in on winter and holiday beauty, too. We’re scoping discounts across hydrating skin care, makeup gift sets, makeup palettes, prestige foundations and drugstore foundations, and sunscreens to wear under makeup (just because it’s cold, doesn’t mean you have an excuse to skip SPF!). Amazon Prime Day is basically a beauty lovers paradise — with prices at a fraction of the cost. Make sure to bookmark this page, because we’ll continue to update our top list of the best Prime Day beauty deals throughout the sales event.
Smart Ways to Shop Amazon Prime Big Deal Days 2024
There are hundreds of deals up for grabs during Prime Big Deal Days, so it’s always a good idea to go in with a game plan. Consider these savvy shopping tips before you jump into your shopping spree:
- Become an Amazon Prime member: If you want to shop all the limited-time deals, you’ll need a Prime Membership first. If you are not already sign up, you can enroll in a free trial here. Signing up now will ensure that you have access to all the sales and perks (and you won’t have to pay the monthly fee until the 30 day trial ends!) .
- Set deal notifications: If you’re not sure whether a product you’re eyeing will be on sale, you can sign up for notifications that’ll let you know as soon as its price drops. First, create a Wish List in your Amazon account by opening the Amazon app and tapping the “Wish List” icon. Then, select “Create a List,” tap “Settings,” go to “Notifications” and turn on the “Deals” option. Then, select your desired product and “Watch This Deal.”
- Check for verified sellers: It’s important to make sure you’re shopping from a verified storefront to avoid purchasing counterfeit or expired products. To to this, look at the “sold by” section on a product page and check to see if it says “Amazon” or the brand’s name. Also, if an Amazon is available for Prime Shipping, has an Amazon Choice badge, or has been featured on an Amazon storefront, the product is likely a vetted Amazon market partner.
- Shop Amazon’s storefronts: Amazon storefronts are a great way to shop curated product recommendations from the e-tailer and influencers you follow online (like Alix Earle). Amazon provides amazing storefronts for Premium Beauty, Professional Beauty, Climate Pledge Friendly, and Internet Famous beauty products, as well as The Amazon Luxury Store that offers prestige beauty brands.
- Sort deals by Amazon bestsellers: Amazon bestsellers are always a safe bet. You can browse the bestsellers in beauty and personal products page and filter product types by makeup, skin care, hair care in more to find new discoveries to add to your rroutine.
- Don’t hesitate on a good lightning deal: Prime Big Deal Days only lasts 48 hours, so you certainly don’t want to miss any steals. However, Amazon offers lighting deals year-round, which are usually only up for grabs for mere hours. These special offers often entail discounts on a single item while supplies last. To monitor flash deals, view the Today’s Deals page and jump on anything that sparks your eye.
How We Selected the Top Amazon October Prime Day 2024 Beauty Deals
Amazon is offering thousands of steal-worthy beauty deals during October Prime Day, so WWD Shop editors rolled up our sleeves and dedicated hours to narrowing down the best finds. We took note of rare deals and steep price drops you can’t find anywhere else, and referenced top-rated offerings to make sure you’re putting your penny to impressive skin care, makeup, hair, and nail products at a discount. We conducted extensive research on into the best beauty products on Amazon by examining top-sellers, comparing hundreds of customer reviews, and cross-checked our selections with our exclusive list of Prime Day deals.
As we curated this shopping guide to the best Prime Day beauty deals, we considered TikTok-viral standouts that are well worth the hype, celebrity-approved products, and editor holy grails. We also paid attention to beauty products with universal success on different hair and skin types, skin tones, glam preferences, and everything in between in order to share a wide array of options to shop at a discount. Additionally, our roundup Prime Day-exclusive deals includes Amazon beauty sales that happen to be up for grabs during the event so you don’t miss a single deal.
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD and will continue to update this extensive shopping guide for the best Amazon Prime Day beauty deals throughout the shopping event.
