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Skims took an inventive route to promote the brand’s newest swimwear collection — adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square. The installation spotlights the latest swim drop from the shapewear and apparel brand, which you can now shop.
The 60-foot balloon installation features Kardashian wearing pieces from the forthcoming swimwear collection: Skims Swim’s Signature Swim Triangle Bikini Top and cheeky Signature Swim Tanga Bikini Bottom in a shade of tide. The installation is elevated by a sleek, 4-foot tide blue deck, wrapped in the brand’s signature logo.
An installation of Kim Kardashian for Skims in New York City’s Times Square.
Courtesy of Skims
The balloon installation concept is executive produced by Amy Kule of Merry Wonderer.
The newest edition of Skims Swim features a range of products from signature swim, terry and cotton jersey cover-ups and poolside accessories. The collection comes in five statement colorways: champagne leopard, champagne tiger, snow, tide and Skims’ signature onyx. With distinct, versatile pieces, the collection offers flattering options to mix, match and layer.
An installation of Kim Kardashian for Skims in New York City’s Times Square.
Courtesy of Skims
Kardashian posed for the campaign for the forthcoming swim drop, lensed by Playboy photographer Ana Dias and captured in the Bahamas.
“I absolutely love how this collection has something for everyone — whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” Kardashian said in a statement. The collection is further described as “your passport to a sexy getaway wardrobe that exudes confidence and effortless style,” per the brand.
An installation of Kim Kardashian for Skims in New York City’s Times Square.
Courtesy of Skims
Kardashian has modeled for the Skims brand before. In April 2024, the entrepreneur and reality TV icon posed for another Skims Swim Shop collection campaign photographed by Nick Knight.
In February, the brand announced a new partnership with Nike, dubbed NikeSkims. The collaboration is “a new brand from two of the most iconic names in sport and style, who are teaming up to disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes,” according to a statement from Nike.
Shop the New Skims Swim Arrivals
Skims Signature Swim Towel
Price upon publish date of this article: $58
Skims Terry Cover Ups Mini Duffle Bag
Price upon publish date of this article: $38
Skims Signature Swim Fixed Triangle Bikini Top
Price upon publish date of this article: $44
Skims Signature Swim Thong Bikini Bottom
Price upon publish date of this article: $40
Skims Cotton Cover Ups Plunge Twist Top
Price upon publish date of this article: $58
Skims Signature Swim Underwire One Piece
Price upon publish date of this article: $110
Skims Signature Swim Zip Front One Piece
Price upon publish date of this article: $96
Skims Terry Cover Ups Zip Up Hoodie
Price upon publish date of this article: $78
Skims Signature Swim Halter Bikini Top
Price upon publish date of this article: $44
Skims Signature Swim String Bikini Bottom
Price upon publish date of this article: $42
