LONDON — Luxury brands are flocking to New Bond Street and Rimowa is adding to the shifts.
The German luxury luggage brand opened its new store on the street after relocating from down the road.
The new space spans across five floors with a dedicated area for client care that includes repairs such as telescopic handle adjustments, zipper changes, and access to replacement wheels, locks and handles.
Rimowa’s new store on New Bond Street.
Benoit FLORENCON
A lifetime guarantee on suitcases was introduced by the brand in 2022.
The New Bond Street store space has a high-tech meets handmade aesthetic with the use of metal, terrazzo, glass and wood.
The store stocks all of Rimowa’s luggage lines, which have been presented in a gallery-like display.
To celebrate the opening of the London store, the brand has produced a limited-edition version of the Original Cabin Silver featuring an oversized monogram and laser-etched store coordinates. The monogram is in a green shade that’s inspired by the city’s greenery and parks.
As reported, Europe’s big luxury names are playing the long game on New Bond Street, stockpiling their cash and preparing to pounce on an ever-dwindling number of prime retail properties with flagship potential, according to real estate experts.
Rimowa’s new store on New Bond Street.
Benoit FLORENCON
Prada Holdings’ 250 million pounds planned purchase of the Miu Miu site at 150 New Bond Street is the latest power move in a race to buy real estate that began more than a decade ago in London, and other key international shopping cities.
Over the past 10 years, LVMH Moët Hennessy Louis Vuitton, Richemont, Kering and Swatch Group have all bought at least one property on Bond Street, but they’re hungry for more.