Reuters: BYD in midst of deep reform of European operation

A series of strategic errors is pushing Chinese new energy vehicle (NEV) giant BYD to overhaul its European operations, according to a 23 April 2025 report by Reuters. Several current and former executives told the outlet that the automaker will substantially expand its dealership network, widen its portfolio of hybrid offerings, and work to poach executives from major European brands with hefty pay packages.