Perry Ellis International is partnering with the National Hockey League and the NHL Players Association for the upcoming 4 Nations Face-Off.
The seven-game international tournament featuring Canada, Finland, Sweden and the U.S. will be held in Montreal from Feb. 12-15 followed by Boston from Feb. 15-17. The championship game will be played on Feb. 20 in Boston.
In addition, Perry Ellis has signed Florida Panthers and 4 Nations Face-Off USA forward Matthew Tkachuk as an off-ice ambassador during the tournament, a relationship that will continue throughout the NHL season when he will be featured in print and video ads for the company.
As an official 4 Nations Face-Off partner, Perry Ellis will provide tailored looks for the American players. Marketing imagery will also be featured on the NHL’s Digitally Enhanced Dasherboards during all nationally televised 4 Nations Face-Off games on ABC, ESPN and TNT, and Perry Ellis will also be featured in arena branding in Boston during the tournament.
The company will also have a presence in the Face-Off Fan Village in Boston from Feb. 15-17 where a caricature artist will engage with fans.
“As a brand, we’re increasingly finding ourselves drawn to the incredible communities in sport,” said Oscar Feldenkreis, president and chief executive officer of Perry Ellis International. “After years of reimagining our modern, All-American style and finding success in other sports partnerships, we are thrilled to be teaming up with the NHL and NHLPA to continue demonstrating how fashion is driving a cultural movement within the sports community.”
“We are excited to welcome Perry Ellis to the NHL family to engage our passionate fans in the United States around 4 Nations Face-Off,” said Max Paulsen, vice president, global business development for the NHL. “The brand has done a tremendous job bridging the cultural intersection of sports and fashion, and this breakthrough partnership allows our league to be a part of that greater conversation. We’re excited to see how they engage with our fans and for our fans to experience what Perry Ellis has to offer.”
