Lexus: Japanese luxury brand goes native in China

By / / Automotive / 1 minute of reading


Toyota has secured permission to establish a wholly owned subsidiary in China, which could be highly significant for its future. By Ian Henry

Reports emerged in July 2024 that Toyota wanted to build a wholly owned factory in China for its premium brand, Lexus, to make two models: a hybrid and a battery electric vehicle (BEV). Like Tesla before it, Toyota was arguing for the right to run a subsidiary rather than a joint venture with a Chinese company. Come early 2025, it would appear to have won that right; it has announced a new factory in Shanghai to make Lexus BEVs and, significantly, batteries.

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Lexus: Japanese luxury brand goes native in China



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About The Author

Avatar of Monica Cowan
Monica Cowan is the host of the WDB Podcast and writes about news in the above categories. She was born and raised in Cleveland, Ohio, where she studied journalism at Ohio State University. In her spare time, Monica enjoys cooking and baking (especially cupcakes), reading fiction novels, playing tennis, and yoga classes with friends,

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