Fourteen American fashion brands are joining forces this spring to launch “The Collective,” a designer-led pop-up experience at the Hindman Gallery at 32 East 67th Street in New York.
“The Collective” will run for three days from May 18 to 20.
Designer Jonathan Cohen and the company’s chief executive officer, Sarah Leff, spearheaded the initiative. In a joint statement, they said, “We didn’t want to wait for a solution — we wanted to create one. The Collective is about taking control of our work, strengthening community and turning an industry challenge into an opportunity to grow together.”
In addition to Cohen, the pop-up will include exclusive offerings from 15 brands, including Alejandra Alonso Rojas, anOnlyChild, Batsheva, Christopher John Rogers, Gigi Burris, Hunting Season, Larroudé, Presley Oldham, Ronny Kobo, Rosie Assoulin, Selima, Sergio Hudson, Studio 189, and Theophilio.
“We started to have conversations about having a brand in this climate with so many uncertainties — the Chinese tariffs, the concept of retail and how it’s evolving and changing….We want to speak to our customers and see what they like so we know how to build a community in certain locations,” said Kobo. She said she’s bringing summer items that are great for the Hamptons and vacations coming up.
Each brand will have a representative at the pop-up to help with sales. All proceeds go to the individual designer. Depending on the designer, they will be offering ready-to-wear, accessories and archival pieces.
The initiative will kick off on May 18 with a cocktail event featuring the brands and designers.
Customers will be able to engage with designers directly and invest in pieces that speak to craftsmanship, community and creativity.
Hindman Gallery donated the space. Christina Neault provided production and Ruffino wines helped make the event possible. Hinton Group is providing PR services.