BRAND FOCUS: Moncler has named Rod Manley its new international chief brand officer, and he started Monday, WWD has learned.
It is understood that Manley’s role is a new one that reports to Gino Fisanotti, who joined the fast-growing Italian firm in 2021 as chief brand officer.
Fisanotti’s sprawling department straddles merchandising, product, marketing, communications and visual merchandising. It is understood Manley will be based mainly in Paris, and have a global purview.
Manley was most recently chief marketing officer at Burberry for the past five years, helping steer the British company through COVID-19, Brexit, the post-pandemic decline in luxury goods sales and the transition from Riccardo Tisci to Daniel Lee, its current chief creative officer.
Before Burberry, Manley worked at Calvin Klein in New York as executive vice president, influence marketing and communications, starting there in 2015.
Before that, he was senior vice president, communications at Giorgio Armani, where he worked for nine years, both in New York and Milan.
He also worked at the agency KCD earlier in his career.
In a recent report by luxury analyst Luca Solca at Bernstein, Moncler charted a strong performance on social media in the fourth quarter of 2024, which it believes “correlates with brands’ financial performance.”
Moncler moved up six positions to No. 4 in Bernstein’s rankings, driven by robust YouTube subscriber growth on the back of its Genius event held in Shanghai last October.
Meanwhile, in a separate report, Barclays said it expects Moncler to post flat growth in the fourth quarter versus a 2 percent decline for the luxury sector overall.
