EXCLUSIVE: Dior’s Kim Jones Creates a Limited-Edition Chain Necklace for Marc Jacobs’ 40th Anniversary

BLING RING: Kim Jones is celebrating the 40th anniversary of the Marc Jacobs brand by honoring his friend’s penchant for shiny things.

Joining a year of celebrations, Dior’s artistic director of men’s collections has designed a limited-edition chain necklace incorporating balloon-style CD and MJ initials alongside crystal pendants.

“It reminds me of an era of Marc where he made the world shiny and bright, which he still does,” Jones told WWD in a statement.

While Jacobs is best-known these days for his obsession with blinged-out nail art, he once posed naked on a silver Mylar bed to advertise his fragrance Bang.

The Dior necklace, set to go on sale Thursday, is reminiscent of the charm necklaces and bracelets that Jacobs sells under his affordable luxury label. But Dior is producing only 20 pieces, priced at 1,500 euros each.  

They will be available in 14 Dior boutiques worldwide, including its flagship at 30 Avenue Montaigne in Paris and its boutique on Fifth Avenue in New York City, as well as its men’s shop-in-shop at Harrods in London, and branches in Miami, Dubai, Tokyo, Singapore, Shanghai, Beijing, Guangzhou, Hong Kong, Macau and Taipei.

The two designers overlapped at Louis Vuitton between 2011 and 2013, with Jones helming the men’s ready-to-wear division during the last two years of Jacobs’ tenure as artistic director.

In recent years they both sat on the jury of the LVMH Prize for Young Designers, and in 2022, they collaborated on a Fendi collection celebrating the 25th anniversary of the iconic Baguette handbag.  

“Marc is a hero to so many people in fashion. He has pioneered so much for the fashion industry; there is a school of Marc Jacobs with so many designers having worked with him and for him throughout his career,” Jones said.

Among the other fashion luminaries who have created special items for the 40th anniversary celebrations are Anna Sui, Pat McGrath and Nigo.