Every Victoria’s Secret Angel Ever: How Heidi Klum Became ‘The Body,’ Gisele Debuted the World’s Most Expensive Bra and Tyra Banks Broke Boundaries


While Victoria’s Secret was founded in the 1970s, it wasn’t until 1997 that they began using the “Angel” moniker: it was originally the name of a line of lingerie before it became the official title of the brand’s contracted spokesmodels. Household names like Tyra Banks, Heidi Klum and Gisele Bündchen have their Angel status to thank for catapulting them into the mainstream spotlight.

With the coveted contract came special privileges, including starring roles in the company’s campaigns and fashion shows, as well as the chance to model the Fantasy Bra — a custom piece of lingerie made from fine jewels — on the catwalk.

Victoria’s Secret discontinued the Angel title in 2021 as the brand sought to redefine its image. As their annual fashion show returns, however, it’s still unclear whether the Angel name will also be revived.

Below, WWD looks back at over two decades of Victoria’s Secret Angels. Veteran and new Angels will return to the runway on Oct. 15 for the revamped Victoria’s Secret Fashion Show.



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