Costa Farms, and the 2024 OnCon Icon Awards banner for the ‘Top 10 Marketing Team Award Winners’ | Costa Farms, and OnConferences
Costa Farms, a global grower in the horticulture industry and one of Greenhouse Grower’s Top 100 Growers, has announced that its marketing team has been named one of the “Top 10 Marketing Teams” at the prestigious 2024 OnCon Icon Awards. This recognition celebrates Costa Farms’ innovative marketing strategies, robust thought leadership, and the positive impact the team has made on the company and the horticulture industry as a whole.
The OnCon Icon Awards celebrate the outstanding achievements of marketing teams around the world, recognizing their contributions through peer and public voting. These prestigious awards shine a spotlight on teams that demonstrate exceptional creativity and strategic excellence within their industries. Further underscoring the caliber of this recognition, this year’s nominees included industry giants like:
“Our team’s dedication to innovation and collaboration has been at the heart of our success,” says Maria Carrasquillo, Vice President of Marketing and E-Commerce at Costa Farms.
Costa Farms stood out for its fresh approach to promoting the brand in-store and online. The marketing team’s digital strategies include consumer quizzes, plant glossaries, and high-quality content. Its original partnerships with marketing technology brands, such as Greg and Flourish, as well as effective merchandising in-store, such as POS (point-of-sale) materials, tags, and in-store signs, have engaged new audiences.
“From ensuring our marketing efforts reflect the quality and sustainability of our plants, we’re committed to inspiring our consumers and growing the plant community. Winning this award is a testament to the hard work and passion that every team member brings to the table,” says Carrasquillo.
The award also acknowledges Costa Farms’ leadership in the horticulture industry and its commitment to integrating plants into everyday home décor and gifting traditions. The marketing team exemplifies the company mission, “All Thumbs are Green,” focusing on connecting consumers of all skill levels with the beauty and benefits of plants. The team continually sets new standards for creativity in the green industry.
For more information about Costa Farms and its products, visit www.costafarms.com.
