Bella Hadid put a cozy twist on the red trend in New York on Saturday, where she celebrated the opening of her ‘Ôrebella pop-up. The supermodel launched her own fragrance brand in May of this year.
Hadid paired a plunging red cardigan with blue jeans and an oversized white coat. She accessorized with strappy mules and round specs, completing her look with Heaven Mayhem’s Treasure earrings. The celebrity-approved accessory brand has been worn by “It” girls such as Hailey Bieber, Lori Harvey and Sydney Sweeney.
Bella Hadid at her ‘Ôrebella pop-up shop on Dec. 14 in New York.
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Hadid currently works with stylist Mimi Cuttrell, whose other clients include Ariana Grande and “Outer Banks” actress Madelyn Cline.
The Kin Euphorics cofounder wore her brunette tresses straightened, while her makeup consisted of coral blush and lip gloss.
“My way into fragrance was being on my farm with our lavender plants, and we have a cute health food store down the street from my house there,” Hadid told WWD of founding ‘Ôrebella. “They have the craziest variety of essential oils, and I’m obsessed with putting things together that you wouldn’t normally smell.”
Bella Hadid at her ‘Ôrebella pop-up shop on Dec. 14 in New York.
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Sold at Ulta, Hadid’s line of perfumes currently consists of four alcohol-free scents featuring floral and woody notes.
“We’re super pleased with how the assortment has been performing and we’ve continued to lean in across all segments of the category,” added Monica Arnaudo, Ulta’s chief merchandising officer.
In August, Hadid was announced as Chopard’s newest brand ambassador, succeeding Oscar-winning actress Julia Roberts.
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” Hadid said in a statement.
Bella Hadid at her ‘Ôrebella pop-up shop on Dec. 14 in New York.
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