Augustinus Bader’s Paris Boutique Is Getting a Futuristic Pop-up


FUTURE TENSE: Both love royal blue, though one is more associated with copper than silver.

Nevertheless, skin care guru Augustinus Bader and architect and furniture designer Harry Nuriev are coming together on a retail installation.

Nuriev has designed a futuristic pop-up space that will land inside the Augustinus Bader flagship Paris boutique in Palais Royal in mid-September for a residency until January.

Renderings depict a silvery, stepped pavilion pierced by a door and window that provide a glimpse of the Palais Royal garden with its precise rows of trees and rose bushes.

Bader’s rich creams, packed in slender blue tubes with copper caps, are arranged in neat rows in front of a bench appointed with silvery pillows.

Window perspective

A rendering of the Harry Nuriev pop-up at Augustinus Bader in Paris.

Meanwhile, a treatment room is decked out with the kind of chair you might imagine in a spa or dental clinic on the Starship Enterprise.

According to Nuriev, he drew inspiration from “the high technology of the future and the architecture and symmetry of the traditional formal garden.”

Nuriev’s interior architecture and design firm Crosby Studios was behind Jimmy Choo’s new store in Tokyo’s Ginza neighborhood, and he has collaborated with an array of brands on various projects, including Nike, Valentino and Dover Street Market. He also has a line of home and lifestyle projects.

Charles Rosier, chief executive officer and cofounder of Augustinus Bader, said Nuriev has long been a fan of its products and got in touch a year ago about a potential collaboration.

Rosier said he was “curious to see what his vision would be for Augustinus Bader on the retail front.” The Palais Royal project is billed as the beauty brand’s first retail collaboration.



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