Anti Social Social Club is embarking on its latest collaboration.
The streetwear brand is joining forces with Cat, which is part of Caterpillar Inc., for a workwear collection. The collection blends Anti Social Social Club’s streetwear design codes with Cat’s workwear sensibilities.
“By blending the durability of Cat Workwear with the street-inspired spirit of Anti Social Social Club, we’ve created a collection that captures the resilience and individuality both brands are known for, that resonates with a new generation of consumers. It’s a fusion of style and substance, designed to make a statement,” said Nicole Hom, marketing director for Cat Workwear.
Styles from the Anti Social Social Club and Cat Team collection.
Courtesy of Anti Social Social Club
The apparel collection offers a functional range of T-shirts, long-sleeve shirts, hoodies, baseball caps and beanies that merge both brands’ logos. A standout style from the collection is a dual-branded shirt that features an image of a construction helmet with a Cat logo. Prices for the collection range from $45 to $160.
“Anti Social Social Club has always served as a blank canvas for collaborations, bringing fresh perspectives to our partners’ brands,” said Romney Jacob, vice president of brand at Anti Social Social Club. “Our latest collection with Cat Workwear and their parent company, Caterpillar Inc., highlights the durability and heritage of Cat alongside ASSC’s signature style. This collaboration is a meeting point of function and fashion, combining the strengths of both brands to create something unique for our communities.”
The collaboration comes on the heels of Anti Social Social Club celebrating its 10th anniversary this year. The brand is in expansion mode as it’s extending its operations overseas through licensing deals with retailers in the U.K. and South Korea.
