American Eagle is setting up a Denim Deli pop-up in Nashville, designed to bring AE’s signature denim to life in a fresh, hyper-local and interactive way.
From March 21-22, on Nashville’s 12 South, the Denim Deli will be set up, with custom sandwiches from local favorite Mitchell Deli. Chase Stokes will be there for on-site fan engagement, and there will be an open mic session throughout the two days for anyone who wants to get on stage. A partnership with Red Light Management, a local Nashville management company, will bring local artists to the event, with a special performance at 1 p.m. on March 21 with musician Abby Anderson.
Four different sandwiches will be available for consumers, including one called The Chase Stokes. Saint James Iced Teas will be served alongside the sandwiches.
The pop-up, at 2501 12th Avenue South, will feature a fully customized space with branding on everything from the backdrop of the deli to the ketchup holders, napkins, and sandwich wrappers. There will also be a personalized denim customization bar, where guests can customize an AE denim tote with patches. There will also be surprise giveaways and AE swag. Special items will be available for giveaway exclusively at the event including AE gift cards, discounts, and surprise merchandise signed by Stokes.
“We’ve seen firsthand how in-person experiences drive brand love, business and strengthen our connection with the current and next generation of AE shoppers. We first dipped our toes in the food category last year with a denim cafe pop-up in Austin, and now we’re stepping it up with the first-ever AE Denim Deli in Nashville. The creativity, energy, deep musical roots and collegiate ties of Nashville make for the perfect recipe. Nashville is currently the only stop we have planned for the Denim Deli, but if our customer is asking for more, we’ll continue to pop up wherever they are,” said Craig Brommers, chief marketing officer of American Eagle.
