La La Anthony is partnering with Amgen to raise awareness and support those struggling with plaque psoriasis. The entrepreneur and actress shared her own experience with the autoimmune disease and skin condition and how transparency with her physician helped her navigate her journey.
“Plaque psoriasis has affected my confidence at times, for sure — I would be lying if I said it hadn’t,” Anthony told WWD. She revealed self-consciousness was at its highest “during high-profile events,” wondering if people were “looking at or whispering about my flaky, rough patches or if someone may ask me what they are.”
La La Anthony for Amgen.
Courtesy of Amgen
Following her plaque psoriasis diagnosis, however, Anthony said she’s since “stepped in to know what it is — many people don’t realize that plaque psoriasis is not just a skin condition, but an autoimmune disease that starts inside the body. I’m able to move with more confidence now and figure out ways that work for me to manage my condition, and to make me feel like my best self.”
After 10 years of struggling with her plaque psoriasis and trying various treatments, Anthony’s partnership with Amgen comes at a point in her journey where she wants to use her platform to support others with the condition in order “to help educate people living with plaque psoriasis and encourage them to be proactive in conversations with their doctors — even if their plaque psoriasis symptoms seem ‘small,’ if they are affecting your everyday decisions, that matters, and it’s worth addressing.”
La La Anthony for Amgen.
Courtesy of Amgen
Anthony further explained that “Amgen gave me a platform to talk about my experience, to hear frequently asked questions and to answer questions,” she said. Amgen collaborated with Anthony on a video ad entitled “Moments With La La,” which Anthony describes as “a fun way to help educate others living with plaque psoriasis and encourage them to choose now as the moment to talk to their doctor about finding the best treatment option for their lifestyle.”
Apart from her plaque psoriasis advocacy work, Anthony has kept her eyes on the runway and spoke with WWD about some of her favorite trends, including the resurgence of vintage finds and pre-worn pieces. “I love pre-loved, I love all of it,” she said.
La La Anthony for Amgen.
Courtesy of Amgen
“I’m always on every vintage site, trying to get a vintage bag, trying to get a vintage belt, trying to get a vintage bracelet…anything. It feels like these items come with such a story and so many memories behind them. It’s always like, ‘Where have you been? What have you experienced?’ You just feel like you’re taking a part of someone’s life, someone’s history with you.”
As those living with plaque psoriasis navigate their own journey, Anthony’s parting advice encourages people to talk with their healthcare provider. “What’s important is that you are honest with your doctor about how plaque psoriasis is impacting your life, so that together you can find a treatment that works for you and your lifestyle.”
