As greenhouse operations plan for the future, they must make tough choices regarding what to invest in. What is the best safeguard for the coming years regarding challenges related to climate change, labor, technological advancements, and more? One proposed answer for what can provide a return on investment (ROI) is automation.
American Floral Endowment‘s upcoming webinar on Tuesday, Feb. 25, 2025, as part of its ongoing Grow Pro series, will cover how to integrate automation into your operation and the many benefits that successful automation implementation can bring. Topics of the webinar will include:
The featured speaker for “Automation ROI: Tips to Maximize Profit, Company Buy-In, and Worker Satisfaction” is Chris Rocheleau, General Manager of Phoenix Foliage at ForemostCo, Inc. Rocheleau received a degree in ornamental horticulture from the University of Massachusetts Amherst. His prior work experience includes roles at Casa Flora, Costa Farms, and YC Nursery.
Willing participants can register for the webinar directly through Zoom or by visiting the Grow Pro Webinar series page on the AFE website, where information on future webinars in the series can be found. Recordings of all past Grow Pro webinars can also be found on the AFE’s YouTube channel. Additionally, the full calendar schedule of the Grow Pro Webinar Series can be viewed below:
2025 Grow Pro Webinar Series calendar | American Floral Endowment (AFE)
