Call them the Super Squad.
Hillary Super, who left Savage x Fenty to become chief executive officer of Victoria’s Secret & Co. in September, has now assembled her team.
The lingerie giant, which has rewritten its org chart several times in the past, will now have three brand presidents reporting directly to Super.
“Creating dedicated brand leadership roles is a recognition of the progress we’ve made and the extraordinary potential still ahead for us,” Super told WWD in a statement. “We are working from a position of strength, and I believe evolving our organization to further differentiate our iconic brands and deepen our emotional connection to our customers will supercharge our growth.”
Last month Super laid out her Path to Potential strategic vision for Victoria’s Secret, which has the company recommitting to the Pink brand, reasserting its authority in bras, growing the beauty, sport and swim businesses and updating its go-to-market approach.
The go-to-market changes will have the retailer reducing production lead times and updating branding strategies.
Responsible for executing that vision in the company’s various divisions will be:
Anne Stephenson
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Anne Stephenson, who will be president of Victoria’s Secret as of May 12. A 25-year veteran of the industry, Stephenson is currently chief merchandising officer of the company, having rejoined Victoria’s Secret in 2023 after serving in chief merchant roles at Full Beauty Brands and Torrid.
Ali Dillon
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Ali Dillon, who will join the company on May 12 and become president of Pink. Most recently, Dillon was president of Alex Mill, where she led the overall business, including strategy, product, operations and growth. Earlier in her career, she worked at both Gap Inc. and J.Crew.
Amy Kocourek
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Amy Kocourek, who was named president of beauty last month. Kocourek had previously been chief merchandising officer at accessories retailer Kendra Scott. She has also worked at Kohl’s, where she helped secure the Sephora partnership, as well as American Eagle Outfitters, Hot Topic and Old Navy.
Super said the three brand leaders have expertise in “telling clear, compelling brand and product stories inspired directly by a profound understanding of customer aspirations.”
“This change makes us stronger and signals the next era of our growth around the globe,” the CEO said.
Storytelling has always been a big part of the Victoria’s Secret business — from the massive, traffic-stopping billboards to the megawatt runway shows.
While the brand lost its own narrative for a time, coming under scrutiny for being overly invested in the male gaze and not inclusive enough, it’s been working hard to win its way back to consumers’ hearts.
Super has argued that the company has what it takes.
Last month, she told Wall Street analysts: “In North America, we have approximately 20 percent market share, 25 million active customers, and 38 million loyalty members. We have the second-largest brand following in the world on social media with 88 million followers on Instagram alone.”
Now it’s time to really take advantage of that outsized presence in the consumer’s mind and wardrobe.