‘Wicked’ Movie Collaborations From Brands With Fashion, Makeup & More Bewitching Collections: Live Updates


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Brands are tickled pink — and green — ahead of the release of “Wicked,” a prequel to “The Wizard of Oz” starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The film releases on Nov. 27.

Not only has it already captivated audiences with its enchanting narrative — an adaptation of the hit Broadway musical — but it has also set the stage for a series of themed collections and collaborations. The partnerships have woven the movie’s character aesthetics into a variety of consumer fashion and accessories capsules, spanning apparel, beauty, footwear, accessories and more lifestyle goods.

In fact, Beis introduced a travel accessories collection, while Sydney Designs captured the essence of the characters through jewelry pieces inspired by leads Erivo and Grande. H&M’s capsule collection similarly integrates the film’s color palette and motifs, reflecting the contrasting personalities of Elphaba (green) and Glinda (pink).

Here, see some of the “Wicked”-themed collections ahead of the film’s debut.



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