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Brands are tickled pink — and green — ahead of the release of “Wicked,” a prequel to “The Wizard of Oz” starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The film releases on Nov. 27.
Not only has it already captivated audiences with its enchanting narrative — an adaptation of the hit Broadway musical — but it has also set the stage for a series of themed collections and collaborations. The partnerships have woven the movie’s character aesthetics into a variety of consumer fashion and accessories capsules, spanning apparel, beauty, footwear, accessories and more lifestyle goods.
In fact, Beis introduced a travel accessories collection, while Sydney Designs captured the essence of the characters through jewelry pieces inspired by leads Erivo and Grande. H&M’s capsule collection similarly integrates the film’s color palette and motifs, reflecting the contrasting personalities of Elphaba (green) and Glinda (pink).
Here, see some of the “Wicked”-themed collections ahead of the film’s debut.
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Bloomingdales x ‘Wicked’
Bloomingdale’s a “Wicked Good Holiday” campaign, in partnership with Universal Pictures’ “Wicked.” The campaign features an exclusive Aqua collection with over 70 items influenced by the film’s costume designer, Paul Tazewell, and spans women’s and kids’ apparel and accessories. Additionally, Bloomingdale’s will introduce more than 100 exclusive products through its Emerald City-themed pop-up, showcasing 150 brands like Béis and La Mer. The collaboration also includes themed in-store experiences, custom “brown bags,” and a 59th Street window unveiling.
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Sydney Evan x ‘Wicked’
Sydney Evan has collaborated with the film “Wicked” to create a fine jewelry line inspired by its characters, Glinda and Elphaba. The collection features luxurious items with themes like wands, butterflies and witches’ attire, crafted in 14k gold and adorned with diamonds and gemstones. The collection ranges from $495 to $30,970 on sydneyevan.com. The partnership extends to late 2025 with a new assortment for the sequel to “Wicked.”
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IT Cosmetics x ‘Wicked’
IT Cosmetics has introduced a limited-edition set of brushes in collaboration with the upcoming “Wicked” film. The set features the #101 Buffing Foundation Brush and the #113 Soft Focus Blush Brush, inspired by characters Elphaba and Glinda. Elphaba’s brush incorporates green glitter and iridescent witch hats in the handle, while Glinda’s brush features pink glitter and butterflies.
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Vera Bradley x ‘Wicked’
Vera Bradley has launched a limited-edition “Wicked” collection featuring 35 items inspired by the Emerald City and its characters. The product range includes handbags, accessories, travel items, apparel and home décor. Each piece reflects thematic designs associated with characters Glinda and Elphaba.
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Eugenia Kim x Wicked
Eugenia Kim has unveiled a collaboration with Universal, launching a capsule collection of hats inspired by Cynthia Erivo’s Elphaba and Ariana Grande’s Glinda from the musical, “Wicked.” This collection celebrates the film’s forthcoming theatrical release, featuring 14 distinctive hats and headpieces. Elphaba-inspired items sport black and green tones with “Defying Gravity” embroidery, while Glinda’s influence appears in pale pink designs adorned with bows and paillettes. The pieces are priced between $125 and $495.
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Bombas x ‘Wicked’
The Bombas x “Wicked” collaboration features a 12-sock collection inspired by the musical’s characters Elphaba and Glinda. The designs incorporate elements like sparkly marl and frilly hems. Reflecting the collaboration’s alignment with themes like friendship and acceptance, Bombas commits to donating a pair of socks to organizations like Miracle Messages, Neighborhood Coalition for Shelter and Riverfund for every pair purchased from the collection.
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Aldo x ‘Wicked’
The “Wicked” x Aldo capsule collection marks the first collaboration between Aldo and Universal Products & Experiences. This limited-edition collection features 33 items, including men’s and women’s footwear, handbags and accessories that showcase styles inspired by the characters Elphaba and Glinda from “Wicked.” The designs incorporate Aldo’s Pillow Walk technology, which uses dual-density foam and padded insoles for enhanced comfort.
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Stanley x ‘Wicked’
Stanley has partnered with Target to release a limited-edition series of Stanley Quencher Tumblers inspired by “Wicked.” The collection includes Elphaba and Glinda-themed tumblers in 40-oz and 20-oz sizes, priced at $55 and $35 respectively. This series is part of a larger release of over 150 “Wicked”-inspired items available in-store and online at Target.
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Camilla x ‘Wicked’
Australian resortwear label Camilla has partnered with NBCUniversal’s Universal Products & Experiences for a capsule collaboration coinciding with the Nov. 22 release of the “Wicked.” The Wicked x Camilla collection launched on Nov. 13 and features 85 pieces, including women’s, men’s and children’s wear and accessories, distinguished by three exclusive prints. The range, available globally in Camilla stores and on camilla.com, includes silk dresses, embellished bomber jackets and other items, with prices from $329 to $2,999.
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Cambridge Satchel x ‘Wicked’
The Cambridge Satchel Company has launched a collaboration with the “Wicked” film adaptation, featuring a collection that integrates the iconic colors and textures of the show’s characters, Glinda and Elphaba. This line includes a variety of handbags and accessories in “Wicked Green” and “Popular Pink,” adorned with materials such as glitter and velvet. The collection aligns with contemporary trends and has been featured in the promotional materials for the upcoming “Wicked” film, with star Ariana Grande showcasing pieces from the range.
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Justice x ‘Wicked’
Justice has launched a collaboration with the upcoming movie “Wicked,” which debuts in November. The collection includes skirts, dresses, tops, accessories and more, targeting fans of the film. Highlighted items suitable for holiday gifts include stationary sets, mini backpacks, and pink-and-green pajamas. The range also features a butterfly backpack, a BFF necklace, and a butterfly claw clip with dangling charms.
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Conair and Scünci x ‘Wicked’
Conair and Scünci created a line of hair care accessories inspired by the characters from the upcoming “Wicked” film. The collection features scrunchies, mirrors, headbands and bows, aligning with the film’s main characters — Elphaba and Glinda, played by Cynthia Erivo and Ariana Grande. The collection includes pink and gold items for Glinda, and green and black items for Elphaba.
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Foster Grant x ‘Wicked’
Foster Grant has launched a limited-edition Wicked x Foster Grant sunglasses collection inspired by the upcoming Universal Pictures film, “Wicked.” The collection features eight custom-designed pairs of sunglasses, four inspired by Elphaba and four by Glinda, which capture the essence of these characters through vibrant styles and embellishments. Released as a limited run, each pair includes Wicked-themed logos and patterns, and comes in premium, character-inspired packaging with a glitter case and cloth.
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H&M x ‘Wicked’
H&M has partnered with Universal Products & Experiences to launch a capsule collection inspired by the film adaptation of the musical “Wicked.” Available from Oct. 8 online and in select stores, the collection comprises 12 apparel items, including a draped dress, blazer, graphic sweatshirts and T-shirts. It also features accessories such as a handbag embossed with a “W” for “Wicked.”
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Gap x ‘Wicked’
Gap has introduced a limited-edition 20-piece capsule collection aligned with the upcoming film “Wicked.” The collection, suitable for both kids and adults, utilizes the film’s signature pink, green and black colorways representing the lead characters, Elphaba and Glinda. Items in the collection include the Kids Wicked Vintage Soft Ruffle Hoodie ($59.95) and the adult Wicked Vintage Soft Logo Hoodie ($79.95). The collection is available on gap.com and at select Gap stores.
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Rebecca Minkoff x ‘Wicked
Rebecca Minkoff has launched a collaboration with the film “Wicked,” reflecting the pink and green styles of characters Elphaba and Glinda. The Rebecca Minkoff x Wicked collection introduces two handbags: the Edie Flap Shoulder Bag, $298, and the G Top Handle Bag, $398. The handbags, which integrate elements from the film’s characters, became available on Oct. 17 on RebeccaMinkoff.com and will be in select Bloomingdale’s stores from Nov. 13.
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Beekman 1802 x ‘Wicked’
Beekman 1802 hs launched a limited-edition skincare line in collaboration with Universal Pictures inspired by the film “Wicked.” The Wicked x Beekman 1802 collection includes products like the Wicked Milk Shake Moisture Mist, Thank OZ! Blemish Patches, You’ve Been Glinda-fied Shimmer Body Cream and Defy Gravity Whipped Body Cream. These goat milk-based skincare products are priced from $8 to $52.
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Crocs x ‘Wicked’
Ahead of the “Wicked” film premiere, Crocs has launched a collaboration with Universal Products & Experiences, creating a line that honors the iconic witches of Oz. The collection includes the Elphaba Classic Clog priced at $69.99, featuring metallic uppers and themed Jibbitz charms, and the Glinda Siren Clog at $94.99, which sports a glimmering upper and platform sole. The range, available at crocs.com and select retailers, also offers a 5-pack of film-inspired Jibbitz charms for further customization.
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Ground Up International and Walmart x ‘Wicked’
Ground Up International has partnered with Walmart to release a line of high-top sneakers inspired by the upcoming “Wicked” film. These sneakers include features such as silver sugar glitter under the glass and classic white twill laces. They are available in pink and green ombre, representing the characters Elphaba and Glinda, with bumper messages “Defy Gravity” and “Perfectly Pink.”
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R.E.M. Beauty x ‘Wicked’
Ariana Grande’s R.E.M. Beauty unveiled a “Wicked”-inspired makeup collection. This limited-edition selection, ranging from $55 to $60, draws on “Wicked” themes and characters. Key products include the Ozdust 12-shade eyeshadow palette and character-specific Glinda and Elphaba Makeup Sets, featuring a blend of eyeshadows, blushes, lipsticks and eyeliners in finishes from duo-chrome to matte. The collection also offers lip oils, under-eye masks and hydrating drops.
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Muse x Cynthia Erivo Have A Heart x ‘Wicked’
Cynthia Erivo has collaborated with Muse for a Wicked-themed Have a Heart jewelry collection, with sales benefiting the LGBTQA+ youth empowerment organization Dreams of Hope. The collection, which emphasizes the green hue symbolic of Elphaba’s character from “Wicked,” comprises creations from 15 designers, including Anna Maccieri Rossi and Lorraine West. Debuted online ahead of the film’s release on Nov. 22, the jewelry is priced between under $1,000 and over $10,000, available at MusexMuse.com and Muse’s NYC boutique.
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Voluspa x ‘Wicked’
The Voluspa x “Wicked” Collection introduces a product range encompassing scented jar candles at $45 each, reed diffusers named after Elphaba and Glinda for $35 each, and mini tin candles priced at $15. The collection also includes a $98 Pink Goes Good with Green gift set, featuring both jar candles and a gold wick trimmer, along with a mini tin gift set for $30. The line features fragrances such as Bewitching Banyan Forest and Perfectly Pink Yuzu, blending notes like phosphorescent forest, banyan tree branches and pink yuzu with vanilla bubbles.
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Claire’s x ‘Wicked’
Claire’s launched its ‘Wicked’ collection on Oct. 1. The collection from the jewelry and accessory retailer features hair bow clips, butterfly claw clips, charm bracelets, choker sets, scrunchie packs and various sets of bracelets, necklaces, pins and earrings, which prices ranging from $9.99 to $16.99. The entire collection is available online and at Claire’s retail locations.
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Lele Sadoughi x ‘Wicked’
Lele Sadoughi has partnered with the Broadway musical “Wicked” to launch a special collection commemorating the show’s 20th anniversary, just in time for the film adaptation release on Nov. 22. This inaugural collaboration involved direct work with the “Wicked” costume designer to create a line of hair accessories, including shimmering barrettes and headbands in thematic green, pink and black.
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O.P.I x ‘Wicked’
OPI has launched a limited-edition nail collection in collaboration with the upcoming film “Wicked.” This range includes 21 new polish shades and four press-on nail styles inspired by characters played by Ariana Grande and Cynthia Erivo. The designs, created by Academy Award-winning designer Frances Hannon, are influenced by the film’s sets, costumes, and character arcs.
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Forever 21 x ‘Wicked’
The Forever 21 X Wicked collection, launched in anticipation of the upcoming “Wicked” film, features over 80 pieces including apparel and accessories for women, men and children. Inspired by characters Elphaba and Glinda, the collection incorporates whimsical, witchy elements like pleats, lace and organza. Available from Nov. 7 online and in select stores, the collaboration includes a broad range of items from sleepwear to shoes.
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M&S x ‘Wicked’
The Marks & Spencer (M&S) “Wicked” Collaboration offers a themed product line inspired by the musical “Wicked,” featuring clothing, homeware, and Christmas decorations that reflect show elements, including characters Elphaba and Glinda. The collection includes kids’ partywear, bath elixirs, makeup bags, mugs, bedding and decorations. This collaboration promotes free shipping to the U.S. for orders over $125.
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Paul Tazewell for Target x ‘Wicked’
The Paul Tazewell for Target ‘Wicked” collection, which includes over 150 movie-inspired items, debuted in two phases on Oct. 6 and Nov. 3. Nearly 70% of these, such as limited-edition Stanley Quenchers and a special vinyl soundtrack, are unique to Target. The line features apparel, accessories, shoes and home items for adults and children, designed by the film’s award-winning costume designer, Paul Tazewell.
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Kipling x ‘Wicked’
Kipling has collaborated with Universal Pictures’ “Wicked” to create a bag collection, featuring styles such as the Riri and Bina M crossbody, City S backpack and New Cicely tote in signature pink and green hues of “Wicked.” This lineup, available exclusively at kipling.com, includes pieces in black glitter and uses 100% recycled nylon for interior linings adorned with Kipling and “Wicked” logos. The collection also features a winged, green and pink version of Kipling’s signature monkey mascot.